Physique Republic Branding

Scottsdale Arizona personal trainer Nathan Albrand contracted me to develop the branding for his new training company. He wanted a style that was different then had been seen in the fitness industry. His vision was a mark that represented his passion for fitness as well as the grittiness that training takes. The final mark fuses the look and feel of wheatpasted poster art and neograffiti methodology.

Scottsdale Arizona personal trainer Nathan Albrand contracted me to develop the branding for his new training company. He wanted a style that was different then had been seen in the fitness industry. His vision was a mark that represented his passion for fitness as well as the grittiness that training takes. The final mark fuses the look and feel of wheatpasted poster art and neo-graffiti methodology.
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